Sales Force : The best CRM Tool

Before going deep into how Salesforce is considered the best tool, we need to first understand what CRM is.

CRM (Customer Relationship Manager) is an approach to manage a company’s interaction with current and potential customers. It uses data analysis about customers’ history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.

And a CRM Software is a single repository to bring your sales, marketing, and customer support activities together, and streamline your process, policy, and people in one platform.

CRM systems are used to automate many marketing, sales and support processes, help companies provide a consistent experience to customers and prospects, while also lowering their costs.

The typical customer relationship management business strategy enables companies to improve in the following areas:

· Understanding existing customers’ needs

· Obtaining a 360-degree view of customers and prospects

· Retaining customers through better customer experience and loyalty programs

· Attracting new customers

· Winning new clients and contracts

· Increasing profitably

· Decreasing customer management costs

Sales Force: It is a cloud-based customer relationship management (CRM) platform for supercharging every part of your company that interacts with customers — including marketing, sales, commerce, service, and more. And why it is at the top because:

1. It has features such as a. Campaign Dashboard, Case Management, Customer Database, Customer Service, Campaign Management, Contact Management, Customer Self Service Portal.

2. It is highly scalable, Many businesses turn to Salesforce right from the startup phase and then implement more and more of its advanced features as the business grows.

3. Predictive Analytics using Einstein AI.

4. Amazing reporting : Salesforce offers built-in dashboards and reports that let you track lead volume, conversion rates, sales forecasts, and other metrics without bothering your data analyst to manipulate and merge massive spreadsheets.

5. Very simple: Makes available a single, platform-based API. This API provides direct, low-level access to all Salesforce applications, data, and metadata.

Salesforce CRM is undoubtedly a leading solution when it comes to customer relationship management. It offers a comprehensive set of tools that can scale up and down according to the needs of your operations, reliable customer support, and reasonable pricing plans